Juan Carlos Paz, aka BAKEA, is a Spanish illustrator and sculptor who combines digital design, illustration and photography to create an original work based on the characters.
After studying in Segovia, he moved to Madrid, where he worked as art director at BBDO and DDB, for brands such as Google, Coca-Cola, Amnesty International or Mercedes. Something had to hatch in his head in the spring of 2010 when he left the world of advertising and completely rolled over the illustration creating a new genre of creatures: monsters with three eyes, pastel taxidermy... An unequivocal pop version of a museum of natural history in a parallel universe.
Although most of his work is based on digital illustration, he also enjoys other disciplines such as sculpture, pottery, oil painting, graffitti, pyrograbados... This has helped him to get involved in projects of all kinds. From the creation of characters on the paper and on the stage of the Chumi Chuma family music group, to a solidarity video game in which their monsters appear in virtual reality.
Currently he has participated in the creation of the menu of the restaurant Ibicenco Sublimotion by Paco Roncero, collaborating with Paco Torreblanca in the elaboration of a dessert as sweet as monstrous.
Throughout all this time he has been speaker in festivals like Pictoplasma in Berlin, Ilustrísima and the talks of Caixa Forum in Madrid or the OFFF in Barcelona; and has received awards at Cannes Lions or the Iberian American Festival El Sol, among others.